2015 has been the year of some substantial changes to the way in which we engage with online content, advertising on Social media has never been more saturated, mobile usage continues to grow and dominate the online world, rumours have come and gone on the future of advertising on these mobile devices due to operating system updates such as Apple’s iOS 9. Oh and Facebook launched instagram advertising.
Seen that film clip with the giant blue monster that knows sign language? Or the one with Aloe Blacc and the crochet flying squid? Or Gotye's plasticine blood? They're a few of Oh Yeah Wow's clips - a remarkable group of creatives, responsible for making a bunch of films you will not forget in a hurry. Headjam's copywriter Benjamin Matthews got a chance to chat with Darcy Prendergast, their Director, Animator and Sultan in Training about what makes them tic.