Typo Tuesday: Deliciously Drawn

Headjam’s design team love to innovate in their delicious work collaborating with Snow’s Artisan Bakers, and this week’s Typo Tuesday is no exception. We used hand drawn lettering on these cake boxes, and in a bunch of other artwork you can see at the Snow’s website and in signage.

Headjam's design team love to innovate in their delicious work collaborating with Snow's Artisan Bakers, and this week's Typo Tuesday is no exception. We used hand drawn lettering on these cake boxes, and in a bunch of other artwork you can see at the Snow's website and in signage and collateral at Snow's cafes in Market Town, The Junction and Kotara.

For the cake boxes our design team printed out the text pattern on A3 sheets and used tracing paper to create a lead pencil impression of the typography. This painstaking procedure took twenty hours, but it was worth it because then the pattern could be scanned at high resolution (1200dpi) and the colour system inverted in Photoshop to create the black background and white text.

To create the final product the Headjam design team altered the adjustment layers to get a more stark contrast of white on black and pieced it together to create cohesive artwork for application to the Snow's cake boxes. The result is this rustic chic - a home spun but sophisticated appeal that reminds you of being a kid when something delicious came out of the oven. Yum!

We're guessing all this talk of Snow's cakes will leave you feeling a mite peckish. Check out the website we developed for Snow's here, where you can buy lots of yummy treats!

Check out our portfolio for more examples of the work Headjam has done with Snow's Artisan Bakers.

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Sarah Cook

Principal - Senior Designer · Google +

Sarah is a graphic designer and problem solver who is driven to uncover the best creative solution to the challenge at hand.

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