--- title: "Typo Tuesday: Deliciously Drawn | Headjam" description: Headjam’s design team love to innovate in their delicious work collaborating with Snow’s Artisan Bakers, and this week’s Typo Tuesday is no exception. We used hand drawn lettering on these cake boxes, and in a bunch of other artwork you can see at the Snow’s website and in signage. image: https://spreadable.headjam.com.au/hubfs/HJ_Typo-Tuesday_Snows-Pattern-02.jpg --- [Headjam logo](https://www.headjam.com.au) [+61 2 4929 1154](tel:+61249291154) [Work](https://www.headjam.com.au/portfolio) [About](https://www.headjam.com.au/what-we-do) [What we do](https://www.headjam.com.au/what-we-do)[Meet the team](https://www.headjam.com.au/meet-the-team)[Awards](https://www.headjam.com.au/awards) [Spreadable](https://spreadable.headjam.com.au/spreadable) [Contact](https://www.headjam.com.au/contact-us) # Typo Tuesday: Deliciously Drawn [![Sarah Cook](https://spreadable.headjam.com.au/hs-fs/hubfs/sarah-cook-avatar.png?width=400&height=400&upsize=true&upscale=true&name=sarah-cook-avatar.png)](https://spreadable.headjam.com.au/spreadable/author/sarah-cook)[Sarah Cook](https://spreadable.headjam.com.au/spreadable/author/sarah-cook) 7 Apr 2014 · [Typography](https://spreadable.headjam.com.au/spreadable/tag/typography) ![HJ_Typo-Tuesday_Snows-Pattern-02](https://spreadable.headjam.com.au/hs-fs/hubfs/HJ_Typo-Tuesday_Snows-Pattern-02.jpg?width=1200&name=HJ_Typo-Tuesday_Snows-Pattern-02.jpg) Headjam's design team love to innovate in their delicious work collaborating with Snow's Artisan Bakers, and this week's Typo Tuesday is no exception. We used hand drawn lettering on these cake boxes, and in a bunch of other artwork you can see at the [Snow's website](http://snows.com.au/) and in signage and collateral at Snow's cafes in Market Town, The Junction and Kotara. For the cake boxes our design team printed out the text pattern on A3 sheets and used tracing paper to create a lead pencil impression of the typography. This painstaking procedure took twenty hours, but it was worth it because then the pattern could be scanned at high resolution (1200dpi) and the colour system inverted in Photoshop to create the black background and white text. To create the final product the Headjam design team altered the adjustment layers to get a more stark contrast of white on black and pieced it together to create cohesive artwork for application to the Snow's cake boxes. The result is this rustic chic - a home spun but sophisticated appeal that reminds you of being a kid when something delicious came out of the oven. Yum! We're guessing all this talk of Snow's cakes will leave you feeling a mite peckish. Check out the website we developed for [Snow's here](http://snows.com.au/shop), where you can buy lots of yummy treats! [Check out our portfolio](https://www.headjam.com.au/portfolio/snows-artisan-bakers) for more examples of the work Headjam has done with Snow's Artisan Bakers. ![Typo Tuesday: Deliciously Drawn](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/HJ_Typo-Tuesday_Snows-Pattern-01.jpg) ![Typo Tuesday: Deliciously Drawn](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/HJ_Typo-Tuesday_Snows-Pattern-03.jpg) ![Typo Tuesday: Deliciously Drawn](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/HJ_Typo-Tuesday_Snows-Pattern-04.jpg) ![Typo Tuesday: Deliciously Drawn](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/HJ_Typo-Tuesday_Snows-Pattern-05.jpg) ![Typo Tuesday: Deliciously Drawn](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/HJ_Typo-Tuesday_Snows-Pattern-06.jpg) ![Typo Tuesday: Deliciously Drawn](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/HJ_Typo-Tuesday_Snows-Pattern-07.jpg) ![Typo Tuesday: Deliciously Drawn](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/HJ_Typo-Tuesday_Snows-Pattern-08.jpg) ![Typo Tuesday: Deliciously Drawn](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/HJ_Typo-Tuesday_Snows-Pattern-09.jpg) ## If you have a project in mind or would like to work with us, send us a message. ## [![Typo Tuesday: Neapolitan Games](https://spreadable.headjam.com.au/hs-fs/hubfs/AAAA.gif?width=1360&height=900&upsize=true&upscale=true&name=AAAA.gif) Typo Tuesday: Neapolitan Games](https://spreadable.headjam.com.au/spreadable/typo-tuesday-neapolitan-games) [Animation](https://spreadable.headjam.com.au/spreadable/tag/animation) · [Inspiration](https://spreadable.headjam.com.au/spreadable/tag/inspiration) · [Typography](https://spreadable.headjam.com.au/spreadable/tag/typography) ## [![Typo Tuesday: Plasticine Play](https://spreadable.headjam.com.au/hs-fs/hubfs/plasticine_001.jpg?width=1360&height=900&upsize=true&upscale=true&name=plasticine_001.jpg) Typo Tuesday: Plasticine Play](https://spreadable.headjam.com.au/spreadable/typo-tuesday-plasticine-play) [Creative](https://spreadable.headjam.com.au/spreadable/tag/creative) · [Crafts](https://spreadable.headjam.com.au/spreadable/tag/crafts) · [Photography](https://spreadable.headjam.com.au/spreadable/tag/photography) · [Inspiration](https://spreadable.headjam.com.au/spreadable/tag/inspiration) · [Typography](https://spreadable.headjam.com.au/spreadable/tag/typography) ## [![Typo Tuesday: Old Italian Methods](https://spreadable.headjam.com.au/hs-fs/hubfs/Letters-Collection-01.jpg?width=1360&height=900&upsize=true&upscale=true&name=Letters-Collection-01.jpg) Typo Tuesday: Old Italian Methods](https://spreadable.headjam.com.au/spreadable/typo-tuesday-old-italian-methods) [Creative](https://spreadable.headjam.com.au/spreadable/tag/creative) · [Crafts](https://spreadable.headjam.com.au/spreadable/tag/crafts) · [Inspiration](https://spreadable.headjam.com.au/spreadable/tag/inspiration) · [Typography](https://spreadable.headjam.com.au/spreadable/tag/typography) Have an idea in mind? 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We pay our respects to their Elders past, present and emerging. Sovereignty has never been ceded. It always was and always will be, Aboriginal land. [Headjam logo](https://www.headjam.com.au) ```json { "@context" : "https://schema.org", "@type" : "Article", "author" : "", "dateModified" : "2014-04-07 14:00:00", "datePublished" : "2014-04-07 14:00:00", "description" : "Headjam’s design team love to innovate in their delicious work collaborating with Snow’s Artisan Bakers, and this week’s Typo Tuesday is no exception. 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