For those of you that don't know, TINA or This is Not Art is an annual arts festival held in Newcastle celebrating writers, performers, thinkers, musicians, creative researchers, electronic artists and DIY culture makers.
This year Headjam had the pleasure of supporting the festival by documenting the event through photographs as well as creating and implementing a social media strategy to publish the images on Facebook at the end of each day. This brought the festival alive online and built hype and anticipation for the next days events.
