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Headjam love Labspace - an innovative creative agency based in of Toronto, Canada that supports an art house through its commercial projects.

Their business model is based around four rules: keep it simple, make it sustainable, be collaborative, and build skills. The idea is to use a small core of staff to tap into a broad network of creatives in order to collaborate on a diverse range of projects and generate a unique skill-set.

Labspace creative agency usually build and curate hybrid art projects, tailoring their work to site specific commissions that emphasise participation and performance, and make use of multi-media and user-generated elements.

"... uncover the invisible threads that connect us to our urban soundscape".

An example of a project this amazing creative agency have put together is "Arthur", an interactive store front installation that lives on the energy of passer's by. He is a "loveable creature ... [who] feeds off the affections of others", but without human touch he withers away.

Over ten days, the people of Toronto were tasked to #SaveArthur by visiting and touching him. You can see Arthur looking very loved here, a 3D orb of interleaved tendrils that lives as a glowing sphere and responds to your touch with a vibrant inner light the colour of an unearthly ocean.

Another is The Noise Project, a gallery based project that examines the concept of "noise" through works by a network of creatives who set out to "uncover the invisible threads that connect us to our urban soundscape".

Check out Labspace's awesome portfolio, The Noise Project, and Save Arthur.

#tags: #creativeagency #SaveArthur #headjamcreative #newcastlecreative #collaboration #installation #Toronto #art #community

Innovative Toronoto Agency: Labspace Innovative Toronoto Agency: Labspace Innovative Toronoto Agency: Labspace