The "Move More For Life" program aims to promote regular physical activity amongst post-treatment breast cancer survivors in a way that is accessible and sustainable. The program consists of the delivery of three tailored newsletters, designed to provide personalised advice and iterative feedback (derived from individual survey results). Headjam produced all collateral - newsletters, surveys, illustrations and a custom built data application to generate the tailored newsletters.
Are you lost and confused? Don't worry, all you need to know is Headjam can custom develop your ideas and create things you never thought possible.
The suite of 20 illustrations were quite the opposite in the way of development, we left our computers aside and opted for a style that was handmade, crafty, vibrant, energetic and empowering. We used pencil and watercolour, eventually arriving in Photoshop for the finishing touches.
All in all, a very diverse and challenging project that was a lot of fun to work on!