--- title: "Amazing Animation: Metamorphosis | Headjam" description: Video created by Buck as an advertisement for a book company. It creates an incredible Hunter S. Thompson vibe complete with Kafka references and amazing animation. A second video is included with the explanation of the making. image: https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Headjam-web-posts_Buck-001.jpg --- [Headjam logo](https://www.headjam.com.au) [+61 2 4929 1154](tel:+61249291154) [Work](https://www.headjam.com.au/portfolio) [About](https://www.headjam.com.au/what-we-do) [What we do](https://www.headjam.com.au/what-we-do)[Meet the team](https://www.headjam.com.au/meet-the-team)[Awards](https://www.headjam.com.au/awards) [Spreadable](https://spreadable.headjam.com.au/spreadable) [Contact](https://www.headjam.com.au/contact-us) # Amazing Animation: Metamorphosis [![Luke Kellett](https://spreadable.headjam.com.au/hs-fs/hubfs/luke-kellett-avatar.png?width=400&height=400&upsize=true&upscale=true&name=luke-kellett-avatar.png)](https://spreadable.headjam.com.au/spreadable/author/luke-kellett)[Luke Kellett](https://spreadable.headjam.com.au/spreadable/author/luke-kellett) 3 Apr 2013 · [Animation](https://spreadable.headjam.com.au/spreadable/tag/animation)· [Inspiration](https://spreadable.headjam.com.au/spreadable/tag/inspiration) ![Headjam-web-posts_Buck-001](https://spreadable.headjam.com.au/hs-fs/hubfs/Headjam%20May2018/Images/Headjam-web-posts_Buck-001.jpg?width=1200&name=Headjam-web-posts_Buck-001.jpg) Headjam loves this "Metamorphosis" video by [Buck](http://www.buck.tv/). This [Good Books](http://www.usegoodbooks.com/) ad inspires a beautiful [Hunter S. Thompson](http://en.wikipedia.org/wiki/Hunter_S._Thompson)/ [Fear and Loathing](http://en.wikipedia.org/wiki/Fear_and_Loathing_in_Las_Vegas_%28film%29) ambiance with a great [Kafka](http://en.wikipedia.org/wiki/Franz_Kafka) reference as well. Watch the second video to see how they did it. As you can see in the "Behind the Scenes", this advert involves 3D, hand drawn and vectorised elements, photoshopped overlayed textures, and a lot of storyboarding. Notice the process of still-framed storyboard, to simple animated storyboard, to the beginnings of production which see elements go back and forth between teams of asset makers and animators along with the manipulators of the 3D sections. Taking a complicated script and clearly defining flow and transition within a common style is the most important part of producing any animated piece. Buck has this down to a fine art. We love it! [Metamorphosis / Good Books - BUCK - WIZZdesign](https://vimeo.com/35720685) from [QUAD](https://vimeo.com/quadprod) on [Vimeo](http://vimeo.com/). [Good Books - Metamorphosis (Behind the Scenes)](https://vimeo.com/39021151) from [Buck](https://vimeo.com/buck) on [Vimeo](http://vimeo.com/). ## If you have a project in mind or would like to work with us, send us a message. ## [![Web Design: Get Hyped for Hyperlapse](https://spreadable.headjam.com.au/hs-fs/hubfs/hyperlapse_001.jpg?width=1360&height=900&upsize=true&upscale=true&name=hyperlapse_001.jpg) Web Design: Get Hyped for Hyperlapse](https://spreadable.headjam.com.au/spreadable/web-design-get-hyped-for-hyperlapse) [Digital](https://spreadable.headjam.com.au/spreadable/tag/digital) · [Photography](https://spreadable.headjam.com.au/spreadable/tag/photography) · [Web development](https://spreadable.headjam.com.au/spreadable/tag/web-development) · [Inspiration](https://spreadable.headjam.com.au/spreadable/tag/inspiration) ## [![Fragile as humans](https://spreadable.headjam.com.au/hs-fs/hubfs/Emily-Barker-Fragile-as-humans_Headjam-album-artwork.png?width=1360&height=900&upsize=true&upscale=true&name=Emily-Barker-Fragile-as-humans_Headjam-album-artwork.png) Fragile as humans](https://spreadable.headjam.com.au/spreadable/fragile-as-humans) [Music](https://spreadable.headjam.com.au/spreadable/tag/music) · [Photography](https://spreadable.headjam.com.au/spreadable/tag/photography) · [Print](https://spreadable.headjam.com.au/spreadable/tag/print) · [Arts](https://spreadable.headjam.com.au/spreadable/tag/arts) ## [![Typo Tuesday: Animated Typography](https://spreadable.headjam.com.au/hs-fs/hubfs/animography_001.gif?width=1360&height=900&upsize=true&upscale=true&name=animography_001.gif) Typo Tuesday: Animated Typography](https://spreadable.headjam.com.au/spreadable/typo-tuesday-animated-typography) [Animation](https://spreadable.headjam.com.au/spreadable/tag/animation) · [Typography](https://spreadable.headjam.com.au/spreadable/tag/typography) Have an idea in mind? 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We pay our respects to their Elders past, present and emerging. Sovereignty has never been ceded. It always was and always will be, Aboriginal land. [Headjam logo](https://www.headjam.com.au) ```json { "@context" : "https://schema.org", "@type" : "Article", "author" : "", "dateModified" : "2013-04-03 13:00:00", "datePublished" : "2013-04-03 13:00:00", "description" : "Video created by Buck as an advertisement for a book company. It creates an incredible Hunter S. Thompson vibe complete with Kafka references and amazing animation. 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