What better way to bring in the new year than to celebrate with the popular industry font Helvetica! Russian designer Sasha Kischenco has taken it to the ultimate level by going from fonty to frothy! What a refreshing idea!

This beer was appropriately designed for a Swiss company, as the original sans-serif typeface was developed by a Swiss in 1957. Since its beginning, Helvetica has been used worldwide, and now people love it so much they want to drink it too. We hope the flavour is as great as the packaging design!

Unfortunately Sasha is a bit elusive on the internet, but he does have a Behance page you can check out. It includes heaps of other creative work he's done, like designing a seafood restaurant for cats!

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