---
title: "Typo Tuesday: Uppercase, Lowercase, Case of Beer | Headjam"
description: Russian designer Sasha Kischenco has taken it to the ultimate level by going from fonty to frothy. What a refreshing idea!
image: https://spreadable.headjam.com.au/hubfs/Helveticabeer.jpg
---

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# Typo Tuesday: Uppercase, Lowercase, Case of Beer

[![Luke Kellett](https://spreadable.headjam.com.au/hs-fs/hubfs/luke-kellett-avatar.png?width=400&height=400&upsize=true&upscale=true&name=luke-kellett-avatar.png)](https://spreadable.headjam.com.au/spreadable/author/luke-kellett)[Luke Kellett](https://spreadable.headjam.com.au/spreadable/author/luke-kellett)

 6 Jan 2014 · [Brand](https://spreadable.headjam.com.au/spreadable/tag/brand)· [Inspiration](https://spreadable.headjam.com.au/spreadable/tag/inspiration)· [Typography](https://spreadable.headjam.com.au/spreadable/tag/typography)

![Helveticabeer](https://spreadable.headjam.com.au/hs-fs/hubfs/Helveticabeer.jpg?width=1200&name=Helveticabeer.jpg)

What better way to bring in the new year than to celebrate with the popular industry font Helvetica! Russian designer Sasha Kischenco has taken it to the ultimate level by going [from fonty to frothy](http://www.behance.net/gallery/Helvetica-beer/6549003)! What a refreshing idea!

This beer was appropriately designed for a Swiss company, [as the original sans-serif typeface was developed by a Swiss in 1957](http://en.wikipedia.org/wiki/Helvetica). Since its beginning, Helvetica has been used worldwide, and now people love it so much they want to drink it too. We hope the flavour is as great as the packaging design!

Unfortunately Sasha is a bit elusive on the internet, but he does have a [Behance page](http://www.behance.net/gallery/Le-Murr-restaurant-for-cats/4413553) you can check out. It includes heaps of other creative work he's done, like [designing a seafood restaurant for cats](http://www.behance.net/gallery/Le-Murr-restaurant-for-cats/4413553)!

## If you have a project in mind or would like to work with us, send us a message.

## [![Typo Tuesday: Foxy Feixen](https://spreadable.headjam.com.au/hs-fs/hubfs/Felix_Pfaffli_001.jpg?width=1360&height=900&upsize=true&upscale=true&name=Felix_Pfaffli_001.jpg) Typo Tuesday: Foxy Feixen](https://spreadable.headjam.com.au/spreadable/typo-tuesday-foxy-feixen)

[Creative](https://spreadable.headjam.com.au/spreadable/tag/creative) · [Typography](https://spreadable.headjam.com.au/spreadable/tag/typography)

## [![Typo Tuesday: Palpable Paper](https://spreadable.headjam.com.au/hs-fs/hubfs/Headjam%20May2018/Images/pariri01.jpg?width=1360&height=900&upsize=true&upscale=true&name=pariri01.jpg) Typo Tuesday: Palpable Paper](https://spreadable.headjam.com.au/spreadable/typo-tuesday-palpable-paper)

## [![Typo Tuesday: the Mysterious Illuminati](https://spreadable.headjam.com.au/hs-fs/hubfs/Illuminati-08.jpg?width=1360&height=900&upsize=true&upscale=true&name=Illuminati-08.jpg) Typo Tuesday: the Mysterious Illuminati](https://spreadable.headjam.com.au/spreadable/typo-tuesday-the-mysterious-illuminati)

[Animation](https://spreadable.headjam.com.au/spreadable/tag/animation) · [Inspiration](https://spreadable.headjam.com.au/spreadable/tag/inspiration) · [Typography](https://spreadable.headjam.com.au/spreadable/tag/typography)

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