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Art in an urban environment can evoke complete inspiration or revulsion. It can bring a city together or start a controversy. Recently, a new interactive installation brightened and awed cities all over Europe.

The two artist are known together as Sweateshoppe. Separately, they Blake Shaw and Bruno Levy. As you can see in the video, they create videos on walls with custom software that tracks the position of the electronic paint rollers. Wherever they choose to paint, a video is projected.

As their Vimeo account reads, they are exploring the relationship between video, mark making and architecture.

We can't wait to see the ways this new form of interactive video will effect the possibilities for creatives. To see more of what Sweateshoppe does, click here