--- title: "Typo Tuesday: Innovation is Child’s Play | Headjam" description: Today Headjam’s Typo Tuesday focuses on the mesmeric, high impact typography of American designer Matt Chinworth, who started Tumblr blog TypeSWAMP. image: https://spreadable.headjam.com.au/hubfs/220414_TypoTuesday_MattCHINWORTH_01.jpg --- [Headjam logo](https://www.headjam.com.au) [+61 2 4929 1154](tel:+61249291154) [Work](https://www.headjam.com.au/portfolio) [About](https://www.headjam.com.au/what-we-do) [What we do](https://www.headjam.com.au/what-we-do)[Meet the team](https://www.headjam.com.au/meet-the-team)[Awards](https://www.headjam.com.au/awards) [Spreadable](https://spreadable.headjam.com.au/spreadable) [Contact](https://www.headjam.com.au/contact-us) # Typo Tuesday: Innovation is Child’s Play [![Benjamin Matthews](https://spreadable.headjam.com.au/hs-fs/hubfs/benjamin-matthews-avatar.jpeg?width=400&height=400&upsize=true&upscale=true&name=benjamin-matthews-avatar.jpeg)](https://spreadable.headjam.com.au/spreadable/author/benjamin-matthews)[Benjamin Matthews](https://spreadable.headjam.com.au/spreadable/author/benjamin-matthews) 21 Apr 2014 · [Creative](https://spreadable.headjam.com.au/spreadable/tag/creative)· [Inspiration](https://spreadable.headjam.com.au/spreadable/tag/inspiration)· [Typography](https://spreadable.headjam.com.au/spreadable/tag/typography) ![220414_TypoTuesday_MattCHINWORTH_01](https://spreadable.headjam.com.au/hs-fs/hubfs/220414_TypoTuesday_MattCHINWORTH_01.jpg?width=1200&name=220414_TypoTuesday_MattCHINWORTH_01.jpg) Today Headjam's Typo Tuesday focuses on the mesmeric, high impact typography of American designer Matt Chinworth, who started Tumblr blog [TypeSWAMP](http://typeswamp.tumblr.com/) in the middle of December 2012 as a 365 day experiment with digital and hand-written typography. His goal was to create "something fresh every single day for a whole year", and he's still going! Headjam loves his typography based art, which uses innovative shapes, psychedelic colours and shifts in perspective to grab attention and hold it. There is definitely a playful element to his experiments in typography, so it's not surprising that Matt works with kids in Tulsa, Oklahoma, where he is inspired by the process of "making art with school children", and when creating artwork of his own, tries "to pilfer as much as possible from their colorful little brains". His stuff is elusive and edgey, and moves restlessly through styles of presentation, skating across 2d and 3d, digital and analog, and glancing at an array of styles drawn from art and pop culture, but always telling a particular story. Matt's stories are often based on figures that you get to imagine, and he enjoys "making art that is character driven, story based, or rooted in pop culture". Check out his impressive portfolio on [Behance.](http://www.behance.net/mattchinworth/)   #typography #mattchinworth #usa #typotuesday #headjamcreative #newcastlecreative ![Innovation is Child's Play](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/220414_TypoTuesday_MattCHINWORTH_02.jpg) ![Innovation is Child's Play](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/220414_TypoTuesday_MattCHINWORTH_03.jpg) ![Innovation is Child's Play](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/220414_TypoTuesday_MattCHINWORTH_04.jpg) ![Innovation is Child's Play](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/220414_TypoTuesday_MattCHINWORTH_05.jpg) ![Innovation is Child's Play](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/220414_TypoTuesday_MattCHINWORTH_06.jpg) ![Innovation is Child's Play](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/220414_TypoTuesday_MattCHINWORTH_07.jpg) ![Innovation is Child's Play](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/220414_TypoTuesday_MattCHINWORTH_08.jpg) ![Innovation is Child's Play](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/220414_TypoTuesday_MattCHINWORTH_09.jpg) ![Innovation is Child's Play](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/220414_TypoTuesday_MattCHINWORTH_10.jpg) ## If you have a project in mind or would like to work with us, send us a message. ## [![Typo Tuesday: Chineasy](https://spreadable.headjam.com.au/hs-fs/hubfs/character_02.jpg?width=1360&height=900&upsize=true&upscale=true&name=character_02.jpg) Typo Tuesday: Chineasy](https://spreadable.headjam.com.au/spreadable/typo-tuesday-chineasy) [Inspiration](https://spreadable.headjam.com.au/spreadable/tag/inspiration) · [Typography](https://spreadable.headjam.com.au/spreadable/tag/typography) ## [![Typo Tuesday: Plasticine Play](https://spreadable.headjam.com.au/hs-fs/hubfs/plasticine_001.jpg?width=1360&height=900&upsize=true&upscale=true&name=plasticine_001.jpg) Typo Tuesday: Plasticine Play](https://spreadable.headjam.com.au/spreadable/typo-tuesday-plasticine-play) [Creative](https://spreadable.headjam.com.au/spreadable/tag/creative) · [Crafts](https://spreadable.headjam.com.au/spreadable/tag/crafts) · [Photography](https://spreadable.headjam.com.au/spreadable/tag/photography) · [Inspiration](https://spreadable.headjam.com.au/spreadable/tag/inspiration) · [Typography](https://spreadable.headjam.com.au/spreadable/tag/typography) ## [![Typo Tuesday: Expressions of the Alphabet](https://spreadable.headjam.com.au/hs-fs/hubfs/GLO_001.gif?width=1360&height=900&upsize=true&upscale=true&name=GLO_001.gif) Typo Tuesday: Expressions of the Alphabet](https://spreadable.headjam.com.au/spreadable/typo-tuesday-expressions-of-the-alphabet) [Inspiration](https://spreadable.headjam.com.au/spreadable/tag/inspiration) Have an idea in mind? 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