They say everything's bigger in Texas, and when you check out this Austin typographer and illustrator, Sophie Roach, you'll see her 'Hooked' typographical art is definitely big, with heaps of colour, creativity and patterns!
Hooked typography almost reminds us of flowers or fractals. The work of this young designer is full of mysterious maze-like structures. We're also digging the groovy 60s vibe. While this isn't your typical typography, we challenge anyone not to get hooked on these designs! Headjam has definitely been reeled in!