--- title: "Photography: Photoshop and Feminism | Headjam" description: Artist and Researcher, Nicholay Lamm, takes Barbie's figure and makes her look realistic. What a drastic difference! image: https://spreadable.headjam.com.au/hubfs/Lamm_001.jpg --- [Headjam logo](https://www.headjam.com.au) [+61 2 4929 1154](tel:+61249291154) [Work](https://www.headjam.com.au/portfolio) [About](https://www.headjam.com.au/what-we-do) [What we do](https://www.headjam.com.au/what-we-do)[Meet the team](https://www.headjam.com.au/meet-the-team)[Awards](https://www.headjam.com.au/awards) [Spreadable](https://spreadable.headjam.com.au/spreadable) [Contact](https://www.headjam.com.au/contact-us) # Photography: Photoshop and Feminism [![Luke Kellett](https://spreadable.headjam.com.au/hs-fs/hubfs/luke-kellett-avatar.png?width=400&height=400&upsize=true&upscale=true&name=luke-kellett-avatar.png)](https://spreadable.headjam.com.au/spreadable/author/luke-kellett)[Luke Kellett](https://spreadable.headjam.com.au/spreadable/author/luke-kellett) 17 Jul 2013 · [Photography](https://spreadable.headjam.com.au/spreadable/tag/photography)· [Inspiration](https://spreadable.headjam.com.au/spreadable/tag/inspiration) ![Lamm_001](https://spreadable.headjam.com.au/hs-fs/hubfs/Lamm_001.jpg?width=1200&name=Lamm_001.jpg) In the world of feminism, [photoshopping has gotten a pretty bad reputation](http://everydayfeminism.com/2013/04/photoshop-phoniness-hall-of-shame/). Serious backlash has come from photoshopping women's figures in order to make them thinner, more top heavy or really just changing their form in any way. This backlash has led to [a few magazines agreeing to stop photoshopping their models' figures](http://www.npr.org/blogs/thetwo-way/2012/07/05/156342683/seventeen-magazine-takes-no-photoshop-pledge-after-8th-graders-campaign). Along with the media, brands like [Dove](http://www.dove.us/) that sell women's products, are campaigning to halt the photoshopping of women. [This inspiring video on photoshopping from Dove](http://www.youtube.com/watch?v=iYhCn0jf46U) has over 16 million views, and it displays the drastic and inhuman capabilities of Photoshop. The opinions of many are 'women don't need to look like Barbie', and we've discovered an individual from the States who is acting on this belief. Artist and researcher [Nicholay Lamm](http://nickolaylamm.com/) from [mydeals.com](http://www.mydeals.com/) recently went viral with his blog post '[What if Barbie Looked Like a Real Woman](http://www.mydeals.com/)'. He's used the measurements of an average 19-year-old female body, based on statistics from the [Center of Disease Control and Prevention](http://www.cdc.gov/), and built a model with a 3D printer. Then he reshaped it to look like Barbie (without the unattainable figure) through Photoshop. It's a pretty striking difference. While it's important to remember that the majority of the world will still never look anything like Barbie, this is a good first step to giving girls a slightly more realistic toy one day. It's also nice to see the positive ways Photoshop can be used. We love that he used a 3D printer in this project as well. As Headjam does heaps of work in photography, we're all too familiar with Photoshop. [Luke Kellett](https://www.headjam.com.au/meet-the-team) is Headjam's main photographer, and he works in Photoshop on a regular basis. Like everyone at Headjam, he's excited to see concepts like this which help to shift societal constraints. We can't wait to see what Lamm does next! ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_002.jpg) ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_003.jpg) ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_004.jpg) ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_005.jpg) ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_006.jpg) ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_007.jpg) ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_008.jpg) ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_009.jpg) ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_010.jpg) ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_011.jpg) ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_012.jpg) ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_013.jpg) ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_014.jpg) ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_015.jpg) ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_016.jpg) ![Photography: Photoshop and Feminism](https://spreadable.headjam.com.au/hubfs/Headjam%20May2018/Images/Lamm_017.jpg) ## If you have a project in mind or would like to work with us, send us a message. ## [![Typo Tuesday: Black and White Photography](https://spreadable.headjam.com.au/hs-fs/hubfs/BandW_01.jpg?width=1360&height=900&upsize=true&upscale=true&name=BandW_01.jpg) Typo Tuesday: Black and White Photography](https://spreadable.headjam.com.au/spreadable/typo-tuesday-black-and-white-photography) [Photography](https://spreadable.headjam.com.au/spreadable/tag/photography) · [Inspiration](https://spreadable.headjam.com.au/spreadable/tag/inspiration) · [Typography](https://spreadable.headjam.com.au/spreadable/tag/typography) ## [![Newcastle Museum Photoshoot](https://spreadable.headjam.com.au/hs-fs/hubfs/NM_front.jpg?width=1360&height=900&upsize=true&upscale=true&name=NM_front.jpg) Newcastle Museum Photoshoot](https://spreadable.headjam.com.au/spreadable/newcastle-museum-photoshoot) [Brand](https://spreadable.headjam.com.au/spreadable/tag/brand) · [Community](https://spreadable.headjam.com.au/spreadable/tag/community) ## [![Typo Tuesday: Colonial Characters](https://spreadable.headjam.com.au/hs-fs/hubfs/COLONIAL_BASTARD_RHODES_001.jpg?width=1360&height=900&upsize=true&upscale=true&name=COLONIAL_BASTARD_RHODES_001.jpg) Typo Tuesday: Colonial Characters](https://spreadable.headjam.com.au/spreadable/typo-tuesday-colonial-characters) [Typography](https://spreadable.headjam.com.au/spreadable/tag/typography) Have an idea in mind? 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We pay our respects to their Elders past, present and emerging. Sovereignty has never been ceded. It always was and always will be, Aboriginal land. [Headjam logo](https://www.headjam.com.au) ```json { "@context" : "https://schema.org", "@type" : "Article", "author" : "", "dateModified" : "2013-07-17 14:00:00", "datePublished" : "2013-07-17 14:00:00", "description" : "Artist and Researcher, Nicholay Lamm, takes Barbie's figure and makes her look realistic. 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